SCROLL
REBRANDING PROCESS
The Utah State University Marketing Department released loose guidelines that auxiliaries had to follow for their individual branding mark. Several versions of the Housing Services mark were explored before settling on the final branding mark.
IMG 1: Existing branding mark no longer permitted by new branding guidelines.
IMG 2: Rough draft exploration. An appropriate direction was chosen from these options.
IMG 3: Variations explored within the desired branding direction.
IMG 4: Final branding mark. Excerpt from the final branding guide.
HOUSING SERVICES BRANDING GUIDE (2022)
Excerpts from the 2022 Housing Style Guide
IMG 1: Cover of the 2022 Housing Style Guide
IMG 2: A new mission and positioning statement was drafted.
IMG 3: The existing tag line was retired, and a more appropriate saying was created.
IMG 4: Finalized branding mark.
IMG 5: Approved color combinations of the Housing Branding Mark.
IMG 6: Excerpt dedicated to the use of the university branding guidelines and housing branding guidelines in conjunction.
IMG 7: Finalized color scheme for the 2022-2023 academic year.
IMG 8: Finalized typography for the 2022-2023 academic year.
UTAH STATE UNIVERSITY HOUSING SERVICES REBRAND
BRANDING
In 2020 Utah State University Marketing Department revised the current branding guidelines, and required all departments to modify any existing branding mark. As the graphic design lead for Housing Services, I was tasked to design a mark that would function appropriately for the department as well as work in conjunction with the university mark.
While working on this project I also addressed an existing issue that Housing Services had: there were no branding guidelines in place. This often resulted in a disconnect between various marketing materials over the years. The resulting style guide was a step to address the marketing future of Housing Services.
* This project is property of Utah State University - Housing Services. All Rights Reserved.