BITTER LACE BEAUTY

BRANDING

Bitter Lace Beauty is an indie makeup brand known for its bold color stories and standout highlighter formulations. Best recognized for its TikTok-viral rainbow highlighter, the brand embraces individuality through fun, expressive shades designed to suit every taste, mood, and moment.

This rebrand explores a fresh visual direction using a type-as-image approach, centered around the experimental typeface Lostar. The typographic treatment was intentionally playful with decorative details echoing the brand’s maximalist, no-rules energy. The supporting color palette was selected to amplify Bitter Lace Beauty’s vibrant and unconventional vibe, drawing inspiration from its signature products and audience.